Pacifica Graduate Institute | The Mythology of Business: East vrs. West

Posted by Nikole Hollenitsch on Sep 30, 2015 4:43:00 PM

myth_businessThe way in which a company conducts business is constructed by the culture of the people who have built the corporation and continue to operate under those cultural beliefs. As businesses move towards a global platform it is important to understand the myths and stories behind different cultures in order to fully understand the history behind such business models as well as how one engages with a customers holding different cultural beliefs. This understanding of cultural mythologies enables us to be more empathetic to differing ideas and perspectives, allowing us to understand that we may live in one subjective truth, but so does the other person sitting across from you.

In an insightful TED Talk Devdutt Pattanaik explores the mythologies that exist behind east and west thinking and how these stories have shaped differing nation's business models and company culture.    


myth_2014-2015_catalog_coverWe invite you explore the M.A. and Ph.D. Mythological Studies, a program discerning the underlying similarities and threads in the world's myths and traditions, to better understand our shared humanity, while honoring the diverse ways human beings live and make meaning of their experience.

Topics: Connecting Cultures, Mythology